Marvelous integrates with Mailchimp. Once you've connected the two, every new student who creates an account on your Marvelous site is automatically added to your chosen Mailchimp audience — so you can send them newsletters, automated sequences, and more.

Log in to Mailchimp and navigate to your account settings to find your API key. Mailchimp's UI changes occasionally, so for the current step-by-step path, see Mailchimp's official docs on API keys.

If no API key exists yet, click Create A Key to generate one. Copy the key — you'll paste it into Marvelous in the next step.

Note: What Mailchimp used to call "lists" they now call "audiences." Marvelous still labels these "lists" in the dropdown — but they're the same thing as your Mailchimp audiences.

Choose your default list. When a new student creates an account on your Marvelous site, Marvelous will add them to this list automatically — whether or not they've purchased a product. For most teachers, this is the audience for their main newsletter.

Important: You must create your audience(s) in Mailchimp before they'll appear in the Marvelous dropdown.

If you'd like to send a series of emails to students who sign up for a specific product, you can add them to a different audience based on what they purchased.

For example: students who buy your membership get added to a "Membership" audience, and you can send them a monthly newsletter through Mailchimp. Students who buy your 4-week course get added to a "4-Week Course" audience that triggers an automated email sequence.

For setting up automated sequences or campaigns inside Mailchimp, see the Mailchimp Help Center.

If a student does not purchase a product, finishes a course, or stops a recurring subscription, Marvelous will not remove that student from any of your Mailchimp audiences. Removals need to be managed inside Mailchimp directly.

For any questions reach out to us in our live chat or send us an email at team@heymarvelous.com 🙂