On-demand library membership is the most common product that studios create.
For instructions on how to create a membership on Marvelous, click here.
WHY CREATE AN ON-DEMAND LIBRARY?
The on-demand library is a product type with the following features:
All content inside a membership is available immediately.
Students can filter by instructor, length level, or style (these are the defaults but you can customize the names).
A membership is a growing bank of content that you can add content to every day, week, or month.
You can include video, audio, or PDF files.
You can schedule and live-stream from within a membership.
HOW DO I PRICE THE LIBRARY?
Most studios price their library at roughly equivalent to a drop-in class.
You can also set the subscription to be annual, quarterly, monthly, weekly, or daily. As well as create a "Day Pass" which will give the student 24-hour access to the content of the library.
CONTENT IN YOUR ON-DEMAND LIBRARY
Your library can schedule pre-recorded video, audio files, PDFS and/or live-stream events.
If someone joins your online library (either by coupon or by paying in full), they will be able to access all videos in that library and join any scheduled live-streams.
If you want existing paid studio members (because they've paid you through MBO) to access the library at no cost, you would give them a coupon. You are able to create a coupon that gains them access to the library and they do not have to enter their credit card details.
NEXT ARTICLE: Using a Coupon to Get Students into Your Membership
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